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> Oil and Wasser (Commentary for HBR Case Study)

商品編號: R0405Z
出版日期: 2004/05/01
作者姓名:
Reimus, Byron;Bruner, Robert F.;Cosmides, Leda;Tooby, John;Pragnell, Michael;Schweiger, David
商品類別: Other
商品規格: 4p

再版日期:
地域: Europe
產業: Retail trade
個案年度: -  

 


商品敘述:

It was supposed to be an amicable "merger of equals," an example of European togetherness, a synergistic deal that would create the world''s second-largest consumer foods company out of two former competitors. But the marriage of entrepreneurial powerhouse Royal Biscuit and the conservative, family-owned Edeling GmbH is beginning to look overly ambitious. Integration planning is way behind schedule. Investors seem wary. But for Royal Biscuit HR head Michael Brighton, the most immediate problem is that he can''t get his German counterpart, Dieter Wallach, to collaborate on a workable leadership development plan for the merged company''s executives. And stockholders have been promised details of the new organizational structure, including a precise timetable, in less than a month. The CEO of the British company--and of the postmerger Royal Edeling--is furious. It''s partly a culture clash, but the problems may run deeper than that. Commenting on the fictional case study are Robert F. Bruner, the executive director of the Batten Institute at the University of Virginia''s Darden Graduate School of Business Administration in Charlottesville; Leda Cosmides and John Tooby, the codirectors of the Center for Evolutionary Psychology at the University of California, Santa Barbara; Michael Pragnell, the CEO and director of the board for the agribusiness firm Syngenta, based in Basel, Switzerland; and David Schweiger, the president of the Columbia, South Carolina-based management consulting firm Schweiger and Associates. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R0405X. The complete case study and commentary is reprint R0405A.


涵蓋領域:

Mergers and acquisitions;International business;Leadership;Organizational structure and design;Organizational culture


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