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商品編號： PG0001 出版日期： 2011/05/06 作者姓名： Ghemawat, Pankaj;Mitchell, Jordan 商品類別： Other 商品規格： 31p 再版日期： 地域： 產業： Alcoholic beverage industry 個案年度： 2007 -
商品敘述：
Grolsch reassesses its international strategy in light of the company''s recent acquisition by SABMiller, the world''s second-largest brewer. Grolsch was the 21st-largest global beer brand, sold 51.5 percent of its volume in international markets, and exported to 70 countries. However, its poor profitability in international markets--four countries alone accounting for two-thirds of foreign sales--and churn of markets and distribution partners raised concerns about the company''s international strategy and execution. Grolsch''s 60 years of history in foreign markets provide a rich backdrop to introduce a range of international strategy topics, including performance assessment, rationale for expansion, market selection, and choice of entry mode.
涵蓋領域：
Operations strategy;Globalization;Competitive strategy;Outsourcing;Growth strategy;Turnarounds
相關資料：
, (PG0008), 13p, by Pankaj Ghemawat, Steven A. Altman
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