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商品編號： P4 出版日期： 1994/01/01 作者姓名： Baron, David P.;Adams, Justin 商品類別： Other 商品規格： 17p 再版日期： 1995/05/01 地域： United States;Mexico 產業： Construction and engineering 個案年度： 1989 - 1992
商品敘述：
Under the leadership of CEO Lorenzo Zambrano, Cementos Mexicanos, S.A. (Cemex) has become the largest cement producer in North America and the fourth largest in the world. As a component of its globalization strategy Cemex expanded into the United States by building terminals and exporting cement from Mexico. U.S. producers countered with an antidumping petition under Section 731 of U.S. trade law, complaining that they were injured by the imported cement. The case presents the situation in the cement market and the administrative process that resulted in a 58% duty on Cemex imports. Focuses on Cemex''s strategy for addressing the antidumping petition and its aftermath.
涵蓋領域：
International business;International trade;Strategy formulation
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