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> Giving Data A Voice: The Rise of TalkingData

商品編號: NTU245
出版日期: 2019/05/27
作者姓名:
Sia, Siew-Kien;Yang, Jun Jie;Lim, Wee-Kiat
商品類別: Other
商品規格: 10p

再版日期:
地域: China
產業:
個案年度: -  

 


商品敘述:

This case describes the genesis and development of a Chinese data analytics startup, TalkingData, from 2012 to 2017. It highlights the strategies pursued and capabilities that the company had built over time in order to secure its position as one of the top data analytics providers in the country. This case also identifies the main challenges that TalkingData needs to address as it continues to grow and expand its businesses and operations. This case is suitable as a standalone in digital innovation and strategy classes to illustrate an emerging breed of firms that rode the waves of Big Data analytics and artificial intelligence (AI), which swept through the technology world in the early 2010s. It highlights these new firms'' growth strategies and markets, both new and old. This case can also be employed in business analytics courses to illustrate how companies can build their data analytics and technology infrastructure as a business offering or strategic support for decision-making.


涵蓋領域:

AI and machine learning;Big data;Entrepreneurship;Innovation


相關資料:

Case Teaching Note, (NTU246), 8p, by Siew-Kien Sia, Jun Jie Yang, Wee-Kiat Lim