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商品編號： MH0032 出版日期： 2015/12/17 作者姓名： Rothaermel, Frank T. 商品類別： Other 商品規格： 29p 再版日期： 地域： United States 產業： Automobiles 個案年度： -
商品敘述：
Tesla Motors, Inc. was founded in 2003 in San Carlos, CA, with the mission ""to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible."" By 2015, Tesla is now a public company that faces multiple challenges, including scaling-up production, market acceptance, the lack of a clear technology standard, timing and launch of a mass-market vehicle, and increased global competition. Moreover, the competition in the automobile industry is getting more intense as gasoline prices have fallen by 50 percent in the United States. CEO Elon Musk must decide how to handle these issues to keep Tesla successful.
涵蓋領域：
Business strategies;Competitive advantage;Electric power
相關資料：
Case Teaching Note, (MH032T), 10p, by Frank T. Rothaermel
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