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商品編號： MH0019 出版日期： 2014/01/03 作者姓名： Rothaermel, Frank T. 商品類別： Other 商品規格： 32p 再版日期： 地域： United States 產業： Retail trade;Software development industry;Electronics manufacturing;Mobile devices and personal computers 個案年度： -
商品敘述：
Tim Cook took over as CEO of Apple, Inc. in August of 2011 after the resignation of the legendary Steve Jobs. Though Jobs left big shoes to fill, Cook saw early success with the launch of the iPhone 5 and the continued adoption of the iPad tablet computer. Apple''s market cap peaked a year later in September of 2012. But as competitors gained parity with their software and electronics, Apple''s market cap declined from $650 billion to $370 billion.
涵蓋領域：
Innovation;Leadership vision;Organizational values;Business models
相關資料：
Case Teaching Note, (MH019T), 15p, by Frank T. Rothaermel
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