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商品編號： LBS220 出版日期： 2019/08/01 作者姓名： Birkinshaw, Julian;Liang-Hong Ke, Dickie;De Diego, Enrique 商品類別： Other 商品規格： 26p 再版日期： 地域： China 產業： Media & telecommunications 個案年度： -
商品敘述：
This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social networking and lifestyle app created in 2010 and now (in 2019) with more than one billion users. It describes the emergence and growth of WeChat and how it came to dominate large parts of daily life in China; it also provides insight into how WeChat operates and the current strategic challenges facing WeChat. Unlike some case studies on Tencent and WeChat, this case is based on in-depth interviews with executives in the company and in particular Allen Zhang, the founder of WeChat. It therefore provides an in-depth understanding of how WeChat works internally, and it allows the instructor to draw out some general points about innovation in today''s mobile-first digital economy.
涵蓋領域：
Adaptive innovation;Enterprise agility;Social networks
相關資料：
Case Teaching Note, (LBS221), 9p, by Julian Birkinshaw, Dickie Liang-Hong Ke, Enrique De Diego
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