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商品編號： KEL614 出版日期： 2011/09/02 作者姓名： Grayson, Kent;Waikar, Sachin 商品類別： Marketing 商品規格： 16p 再版日期： 2012/04/05 地域： China 產業： Mobile devices and personal computers;Electronics manufacturing 個案年度： -
商品敘述：
The manager of the Sony VAIO personal computer in China has been given two segmentation studies. One study is country-specific and product-specific. The other is a global segmentation study, which covers all regions and all of Sony''s many consumer electronics. Which segmentation study should the manager rely on-or is there a way to rely on both? After deciding which study is best, which consumer should the manager target, and with what position?
涵蓋領域：
Market segmentation;Target markets
相關資料：
, (KEL615), 11p, by Kent Grayson
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