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商品編號： KE1161 出版日期： 2020/01/14 作者姓名： Sawhney, Mohanbir;Shah, Birju;Yu, Ryan;Rubtsov, Evgeny;Goodman, Pallavi 商品類別： Marketing 商品規格： 21p 再版日期： 地域： 產業： Transportation and distribution 個案年度： -
商品敘述：
After reading and analyzing the case, students will be able to: understand how to identify customer pain points by using customer experience mapping and the Jobs to Be Done framework; identify hypotheses to measure and improve the customer experience; articulate the logic for creating a quantitative metric for the quality of the customer experience; understand how business executives can lead the development of machine learning analytics models.
涵蓋領域：
Brand positioning;Innovation;Market positioning;Product management;Product positioning
相關資料：
Case Teaching Note, (KE1162), 19p, by Mohanbir Sawhney, Pallavi Goodman
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