商品敘述：

Generative AI (GenAI) has become integral to marketing operations, from product ideation to customer engagement. However, its impact hinges on the quality of the prompts marketers use to interact with large language models (LLMs). Yet, most organizations lack systematic frameworks to engineer high-performing prompts, resulting in suboptimal outputs that lead to incorrect marketing strategy decisions or ineffective marketing content. This technical note introduces the Marketing Prompt Optimizer Framework for marketing professionals. The model is developed using the MARKET model and the Master Prompt and Evaluation System (MPES). The MARKET model is a six-part model (Mission, Audience, Requirements, Knowledge, Evaluation, and Testing) that helps marketers craft prompts with precision, strategic alignment, and contextual richness. MPES is a prompt evaluation system that diagnoses the strengths and weaknesses of any marketing prompt, offers actionable refinements, and facilitates iterative improvement. MPES includes a 25-attribute rubric derived from the MARKET framework.

涵蓋領域：

Advertising campaigns;Advertising strategy;Digital marketing;Generative AI;Innovation;Marketing;Marketing communications

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