商品敘述：

Traya, founded by Saloni Anand and Altaf Saiyed, had achieved early success in the Indian men''s hair loss category. In just five years, the venture had built a strong presence in the crowded direct-to-consumer (D2C) space by offering not only effective formulations but also an innovative consultation-based product-service system that guided consumers through long and often difficult treatment journeys. This approach helped Traya stand out in a market known for short-term fixes and consumer scepticism. The founders now face their next challenge: entering the women''s hair loss category, a much larger opportunity and with greater complexity. Women''s hair loss has varied causes and treatments, so Traya cannot directly replicate its existing model. It must adapt its offerings and engagement model to meet the unique needs of women while retaining the trust, outcomes, and scalability that drove its early growth. The key questions are: How should Traya adapt its model to succeed in this new segment? Which elements can be borrowed, what must be redesigned, and how will investors assess the opportunity? The case provides a platform to explore design thinking, lean startup experimentation, product-mark fit, business model innovation, and customer journey mapping in building scalable digital-first ventures.

涵蓋領域：

Entrepreneurship;Innovation;Business models;Customer-centricity;Design thinking;Lean business model;Entrepreneurial management;Start-ups;Strategy;Marketing

相關資料：

, (ISB508), p, by Bhushan Sandeep, Bagri Prakash

哪些人也有訂購？