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商品編號: IN2093 出版日期: 2025/08/29 作者姓名: Sosa, Manuel;Johnson, Adrian;Carrick, Anne-Marie 商品類別: Operations management 商品規格: 2p 再版日期: 地域: 產業: Aerospace sector 個案年度: -
商品敘述:
In 2022, the aviation industry committed to achieving net-zero carbon emissions by 2050. A year earlier, Airbus had announced it was developing the world''s first hydrogen-powered commercial aircraft that would be launched in 2035. Case A looks at how Airbus tackled the issue of climate change with hydrogen - one of several paths. Its first three hydrogen-based aircraft concepts were revealed under project ZEROe, taking a new approach to achieving hydrogen-powered flying. The commitment to a 15-year plan was a bold move and a strategic risk, but Airbus was determined to pioneer the decarbonisation of the aviation industry. However, this implied the transformation of the entire ecosystem. The challenges confronting Airbus and whether the market would accept these concepts are the main issues for discussion. Case B is an update on the project, based on a press release in March 2025. Airbus announced it was revising its roadmap to pioneer a new future for commercial aviation. It remained committed to bring to market a viable hydrogen-powered aircraft, albeit later than the initial 2035 goal.
涵蓋領域:
Environmental sustainability;Innovation;IT infrastructure
相關資料:
, (IN2094), p, by Manuel Sosa, Adrian Johnson, Anne-Marie Carrick
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