商品敘述：

Farfetch, a pioneering luxury fashion e-commerce platform founded by Jos Neves in 2007 that attracted investment from Kering, Chanel and Alibaba was valued at $24 billion at its peak. The case describes (i) its innovative business model, which connects clients with a global network of boutiques and brands, offering a seamless online marketplace for luxury goods; (ii) its strategic pillars - technological advancements, partnerships, and acquisitions; (iii) its challenges - scaling operations, maintaining profitability, and navigating the increasingly competitive landscape of luxury retail. Students step into Neves shoes in 2023, at a point when revenues are stalling and its big investors are losing faith. A tense meeting with Kering executives, threatening to sever their collaboration, leaves him wondering how to convince luxury brands of the platform''s value proposition. After analyzing Farfetch''s meteoric rise, students dissect the industry''s complex dynamics, assess the decisions that overstretched the platform, and debate ways to respond to heightened competitive pressure and changing client behavior. The case provides the setting for a rich conversation about platform businesses, digital disruption, measuring sustainability, and the challenges of scaling in an industry built on high-touch retail experiences, exclusivity and control.

涵蓋領域：

Customer experience;Environmental sustainability

相關資料：

, (IN2046), p, by Dubois David, Nanopoulos Stefano, Dagoreau Nelson;
, (IN2047), p, by Dubois David, Nanopoulos Stefano, Dagoreau Nelson

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