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商品編號： IN2010 出版日期： 2024/11/19 作者姓名： Dubois, David;Moslonka, Jean-Michel 商品類別： Marketing 商品規格： 18p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices. Putting participants in the shoes of CEO Yahya Al Mansour, the case sets the stage for a vibrant discussion on how to craft a "customer first" approach to drive growth and profitability by a combination of rebranding and digitalization, how to articulate a meaningful unique selling proposition, and how to transform sales by integrating digital technologies such as the Internet of Things and GenAI to build long-term customer relationships.
涵蓋領域：
Branding;Mobile and wireless technology;Digital transformation;B2B marketing;Digital marketing;Customer experience;Customer relationship management;Innovation;Sales;Competitive strategy
相關資料：
, (IN2011), p, by David Dubois, Jean-Michel Moslonka
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