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> GO Telecom: Rebooting a Brand through Sales Transformation

商品編號: IN2010
出版日期: 2024/11/19
作者姓名:
Dubois, David;Moslonka, Jean-Michel
商品類別: Marketing
商品規格: 18p

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個案年度: -  

 


商品敘述:

The case study outlines the steps taken by GO Telecom to navigate a competitive market, revitalize the brand, and strategically position itself for future growth through innovation and customer-centric practices. Putting participants in the shoes of CEO Yahya Al Mansour, the case sets the stage for a vibrant discussion on how to craft a "customer first" approach to drive growth and profitability by a combination of rebranding and digitalization, how to articulate a meaningful unique selling proposition, and how to transform sales by integrating digital technologies such as the Internet of Things and GenAI to build long-term customer relationships.


涵蓋領域:

Branding;Mobile and wireless technology;Digital transformation;B2B marketing;Digital marketing;Customer experience;Customer relationship management;Innovation;Sales;Competitive strategy


相關資料:

, (IN2011), p, by David Dubois, Jean-Michel Moslonka