商品敘述：

MiracleFeet, a US-based non-profit, improves access to high-quality treatment of clubfoot in low-income countries, typically in partnership with public hospitals and local NGOs, by providing low-cost foot braces, training, advocacy, awareness-raising and financial and operational support. It aims to treat 100,000 children by 2024 across 70 countries - half of them middle-income countries. Having succeeded in low-income settings, it now plans to target middle-income countries, starting with the Philippines, convinced it can make an impact by taking a different strategic approach. However, the middle-income segment proves less straightforward than anticipated, even if healthcare infrastructure is more developed and families can cover some of the costs. The narrative follows the non-profit across a decade of development, culminating with the question: what can MiracleFeet do differently to ensure its service offering succeeds in the Philippines, and then rolled out to other middle-income countries?

涵蓋領域：

Market segmentation;Business expansion;Innovation;Scaling entrepreneurial ventures;Nongovernmental organizations;Service quality;Operations strategy

相關資料：

, (IN1877), p, by Stephen E. Chick, Ilze Kivleniece, Ithai Stern, Lisa Simone Duke, Ridhima Aggarwal

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