商品敘述：

In October 2021, Facebook changed the parent corporation name to Meta and announced plans to build a metaverse, a 3D virtual world for work and fun. This case explores whether Meta''s metaverse is likely to be a blue ocean utopia for people and society at large or some form of dystopia. It is designed to create a lively classroom discussion and dives into issues ranging from the difference between value innovation and technology innovation to the potential danger of Meta, already one of the most powerful companies in the world, expanding its unfettered influence and control even further across its already three billion users. The case challenges students to explore the social, economic, and environmental implications of Meta''s proposed metaverse along with potential business models. The theory and tools of Blue Ocean Strategy are used in the analysis.

涵蓋領域：

Antitrust laws;Blockchain;Decentralization;Globalization;Internet;Privacy and confidentiality;Social media;Strategy;Virtual and augmented reality

相關資料：

Case Teaching Note, (IN1813), 17p, by W. Chan Kim, Renee Mauborgne, Michael Olenick

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