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商品編號： IN1430 出版日期： 2018/02/26 作者姓名： Rogers, Brian;Cool, Karel;Angoulvant, Christophe 商品類別： Other 商品規格： 31p 再版日期： 2019/01/05 地域： Europe 產業： Insurance industry;Automotive industry 個案年度： -
商品敘述：
The case describes how 30-year old Freddy Macnamara (CEO) launched Cuvva, a start-up in the UK car insurance industry in 2014, which pioneered mobile-only car insurance via a pay-as-you-ride application. Initially targeted at drivers who wanted to drive someone else''s car (Cuvva for Sharers), it then developed mobile-only insurance for owners willing to buy insurance only for the rare occasions that they used their cars (Cuvva for Owners). As the Cuvva model gains traction with customers, its impact is tracked by incumbents such as Admiral, that begin developing rival products. The case chronicles Cuvva''s origins, milestones, and competitors in the UK car insurance industry up to early 2017, as well as explaining the economics of car insurance.
涵蓋領域：
Business models;Fintech;Competitive advantage;Information systems;Start-ups;Supply chain management
相關資料：
Case Teaching Note, (IN1431), 17p, by Karel Cool, Christophe Angoulvant, Brian Rogers
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