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商品編號： IN1012 出版日期： 2001/09/01 作者姓名： Zeng, Ming 商品類別： General management 商品規格： 10p 再版日期： 地域： China 產業： 個案年度： -
商品敘述：
The case describes the development of Alibaba.com, an Internet start-up originated from China that had become the world''s largest online business-to-business (B2B) marketplace for small and medium-sized enterprises (SMEs) conducting international trade. In particular, it highlights the changing business environments in China, and the dynamic interaction of Chinese culture, Internet culture and Western management practices.
涵蓋領域：
Internet;Business to business;Entrepreneurship;Globalization
相關資料：
Case Teaching Note, (IN1013), 8p, by Ming Zeng
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