商品敘述：

The case, and its accompanying pedagogical material, offers a unique perspective on CSR-based transformational entrepreneurship, looking at a startup company with a strong ethical purpose and objective, in this case the transformation of the cocoa supply chain towards a child-labor free, fair-trade, organic agriculture-based sourcing. The case follows the history of Tony''s Chocolonely, a Dutch producer of premium chocolate bars with a strong responsible footprint. It follows the footsteps of its founder, Teun van de Keuken (a.k.a. Tony) from journalist to social activist and ultimately entrepreneur with a strong sense of purpose and defined impact objectives. The 12-year journey led Tony''s Chocolonely chocolate bars to claim the number three spot in the Netherlands''s chocolate markets, with the products also sold in many other countries around the globe. Learning objective: Scaling up, growth with purpose, social and environmental responsibility, CSR, child labor, materialities, mixed motives firms, ethics, transformational entrepreneurship, social ventures, impact investment, leading change, standard setting, ESG criteria, work-life balance.

涵蓋領域：

Brand building;Business models;Corporate social responsibility;Differentiation strategy;Entrepreneurship;Ethics;Growth;Labor;Leadership;Marketing;Supply chain management;Sustainability;Transformations

相關資料：

Case Teaching Note, (IMD955), 13p, by Benoit Leleux, Jan Van Der Kaaij

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