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商品編號： IMD731 出版日期： 2014/11/14 作者姓名： Mazutis, Daina;Buche, Ivy 商品類別： General management 商品規格： 6p 再版日期： 地域： India 產業： Airlines 個案年度： 2013 - 2013
商品敘述：
Supplement to case IMD724. Case D looks at the sustainability challenges in the airline industry, given that aviation emissions have more than doubled in the last 20 years and are a significant contributor to climate change. The industry has adopted voluntary carbon reduction targets but discussions on a specific market-based regulatory policy at the global level are still at a standstill. As the industry remains under the environmental spotlight, in 2013/14 Singapore Airlines developed a new sustainability strategy and has to decide whether its current efforts are sufficient to address the magnitude of the sustainability question and how it should fit within its overall strategy. Learning objectives: To illustrate how sustainability programs, when not aligned with current external forces or existing strategic priorities, result in marginal or insignificant outcomes.
涵蓋領域：
Carbon emissions;General management;Market analysis;Sustainability
相關資料：
Case Teaching Note, (IMD725), 16p, by Daina Mazutis, John Weeks, Luis Vivanco, Ivy Buche
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