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商品編號： IMD726 出版日期： 2013/10/12 作者姓名： Mazutis, Daina;Weeks, John;Vivanco, Luis;Buche, Ivy 商品類別： General management 商品規格： 4p 再版日期： 2014/09/04 地域： India;Singapore 產業： Airline industry 個案年度： 2007 - 2013
商品敘述：
Supplement to case IMD724. Singapore Airlines creates a partnership with India''s Tata Group to create a full-service airline to serve the Indian market. The market is served by five existing airlines in both the low-cost and full-service categories. In parallel to the company it is creating with Singapore Airlines, the Tata Group is also launching a low-cost carrier with Malaysia''s AirAsia, the overall Asian LCC leader. The case looks at how the different carriers compete in the Indian market, drawing differences between the approaches of low-cost carriers and full-service providers. Learning objectives: To identify and understand the different ways in which a company can compete in a market - low cost vs. differentiation. To understand the close link between strategic positioning and internal competencies.
涵蓋領域：
Competitive strategy;Corporate strategy;Market analysis;Competitive forces;Strategic positioning
相關資料：
, (IMD725), 16p, by Daina Mazutis, John Weeks, Luis Vivanco, Ivy Buche
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