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商品編號： IMD122 出版日期： 1999/01/01 作者姓名： Morosini, Piero;Radler, George 商品類別： Other 商品規格： 12p 再版日期： 2003/01/06 地域： United States;Germany 產業： Automotive;Transportation 個案年度： 1998 - 1998
商品敘述：
Provides an inside view of how the former Daimler-Benz and Chrysler companies organized their integration efforts following their May 1998 merger, the first truly transatlantic merger in history and, at the time, the largest ever. As such, this merger presents an unusually broad array of management issues that were both unprecedented in scope and rather unique, ranging from cross-cultural management and global strategy and implementation to international M&A alliances and change management. Describes how DaimlerChrysler actually organized and moved to implement the post-merger integration process, raising a set of issues around structural risks, cultural aspects, and execution skills in a high-stakes, global context of a major post-merger integration effort.
涵蓋領域：
Mergers & acquisitions;Cross cultural relations;Globalization;Change management;Implementing strategy
相關資料：
Case Teaching Note, (IMD123), 21p, by Piero Morosini, George Radler
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