[ Tips ] 一分鐘使用導覽
商品編號： IMD021 出版日期： 2001/01/01 作者姓名： Lehtivaara, Petri;Cordon, Carlos;Vollmann, Thomas E. 商品類別： Operations management 商品規格： 10p 再版日期： 2003/02/21 地域： Belgium;Japan;Switzerland;United States 產業： Food industry 個案年度： 2001 - 2001
商品敘述：
Given the improved overall quality standards in effect nowadays, companies risk becoming complacent about quality issues. However, with supply chains becoming longer and customers becoming more demanding, quality management continues to be a challenge to companies. Describes Nestle''s approach to quality management. Reviews three highly publicized incidents that occurred at Coca-Cola, Firestone, and Snow Brand Milk Products and their dramatic impact on the company and top management. These incidents highlight the fact that quality must be seen from the total supply chain perspective with the main focus on quality in use. Can also be used to study crisis management.
涵蓋領域：
Crisis management;Quality control
相關資料：
, (IM1500), p, by Petri Lehtivaara, Carlos Cordon, Thomas E. Vollmann
哪些人也有訂購？