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商品編號: IMB903 出版日期: 2021/12/09 作者姓名: Ganapathy, Deepti;Gomes, Jacqueline 商品類別: Other 商品規格: 15p 再版日期: 地域: Africa;Asia;United Kingdom;United States 產業: Fabrication and manufacturing 個案年度: -
商品敘述:
This case focuses on a key business decision taken by The Boeing Company to counter competition from its rival Airbus - in a duopoly market. The pressure to stay relevant, be competitive and bag a large market pie in the burgeoning aviation sector, led Boeing to make a series of untimely decisions that resulted in two plane crashes, followed by an expos of several safety and regulatory practices and processes. The case presents Boeing''s flagship 737 MAX 8 aircraft; throws light on the popularity of the model; provides an overview of the aviation market; and the context surrounding the two crashes that occurred when the 737 MAX aircraft were released; and the ensuing communication debacle that followed.
涵蓋領域:
Business ethics;Communication strategy;Crisis management;Decision making;Leadership;Managerial behavior;Mobile and wireless technology;Organizational culture;Stakeholder relations
相關資料:
Case Teaching Note, (IMB904), 12p, by Deepti Ganapathy, Jacqueline Gomes
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