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> Boeing 737 Max 8 - A Stalled Communication Take-Off?

商品編號: IMB903
出版日期: 2021/12/09
作者姓名:
Ganapathy, Deepti;Gomes, Jacqueline
商品類別: Other
商品規格: 15p

再版日期:
地域: Africa;Asia;United Kingdom;United States
產業: Fabrication and manufacturing
個案年度: -  

 


商品敘述:

This case focuses on a key business decision taken by The Boeing Company to counter competition from its rival Airbus - in a duopoly market. The pressure to stay relevant, be competitive and bag a large market pie in the burgeoning aviation sector, led Boeing to make a series of untimely decisions that resulted in two plane crashes, followed by an expos of several safety and regulatory practices and processes. The case presents Boeing''s flagship 737 MAX 8 aircraft; throws light on the popularity of the model; provides an overview of the aviation market; and the context surrounding the two crashes that occurred when the 737 MAX aircraft were released; and the ensuing communication debacle that followed.


涵蓋領域:

Business ethics;Communication strategy;Crisis management;Decision making;Leadership;Managerial behavior;Mobile and wireless technology;Organizational culture;Stakeholder relations


相關資料:

Case Teaching Note, (IMB904), 12p, by Deepti Ganapathy, Jacqueline Gomes