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> CREATION OF A NEW EUROPEAN SUPER LEAGUE: DILEMMA OR OPPORTUNITY FOR FC BAYERN MUNICH?

商品編號: IM1187
出版日期: 2021/06/07
作者姓名:
Pulcrano, Jim;Dinh, Quoc-An;Khot, Pranav S.;Plattner, Marco;Sokolov, Ivan;Sonmez, Anil
商品類別: Other
商品規格: 27p

再版日期:
地域: Europe
產業: Travel and tourism industry;Professional sports industry
個案年度: -  

 


商品敘述:

The case is based on published sources and was written in 2019, before the announcement in April 2021 of a breakaway European Super League. The idea of different formats and financing models for competition football is not new, however. The case explores this from the viewpoint of FC Bayern Munich the best-known and most successful German football club and one of the elite teams in Europe - and its president, Karl-Heinz Rummenigge, who has had a number of influential roles in the football world, in a career spanning more than five decades. Revenues from European football competitions have increased constantly over the last decades, with the UEFA European Champions League (UCL) constituting the largest piece of the cake. The big European football clubs, including Bayern Munich, aimed for a bigger share of the increasing revenues and debated a self-organized break-away European Super League (ESL) outside UEFA.


涵蓋領域:

Strategy;Stakeholder relations;Business models;Game theory;Negotiation strategies


相關資料:

Case Teaching Note, (IM1188), 27p, by Jim Pulcrano, Quoc-An Dinh, Pranav S. Khot, Marco Plattner, Ivan Sokolov, Anil Sonmez