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> MICHELIN: DIGITAL TRANSFORMATION AND CULTURE - WHERE THE RUBBER HITS THE ROAD

商品編號: IM1181
出版日期: 2021/04/20
作者姓名:
Bonnet, Didier;Duke, Lisa
商品類別: Other
商品規格: 19p

再版日期:
地域:
產業: Fabrication and manufacturing
個案年度: -  

 


商品敘述:

The Michelin case study is about business and cultural change through the implementation of a digital transformation. It describes how Michelin, a 130-years old leading global player in the tire industry, was facing intense competition from Asian low-cost players, who were commoditizing the core product. In addition, large digital platforms, such as Amazon or Alibaba, were disintermediating distribution and vehicle ownership patterns were also changing with the emergence of new rental and car-sharing models. These changes brought the message home to the management that Michelin needed to refocus on putting its customers at the heart of everything the company does, simplify operations, empower its people to make the change happen and innovate its business model to find new sources of value. Michelin embarked on a digital transformation that was the catalyst for all the transformation of the global business. The case details the steps taken by senior management to initiate and deploy its digital transformation and, in parallel, evolve what was a very strongly entrenched company culture. The success of Michelin''s digital and culture change was in large part due to a strong commitment to digital transformation from senior management and a careful execution orchestration taking into account the highly decentralized and global nature of the organization.


涵蓋領域:

Digital transformation;Leadership;Organizational culture;Strategy


相關資料:

Case Teaching Note, (IM1182), 19p, by Didier Bonnet, Lisa Duke;
Video Short, (IMD67V), 0p, by Didier Bonnet, Didier Bonnet, Lisa Duke, Lisa Duke