[ Tips ]
la Cierva, Yago de;Notario, Eduardo
The American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO''s public comments regarding his religious background and because of the company''s financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?
Corporate communications;Crisis management;Environmental sustainability;Personal purpose and values;Strategy
Case Teaching Note, (IES884), 8p, by Yago de la Cierva