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商品編號： IES762 出版日期： 2019/01/18 作者姓名： Rothke, Claudia;Gregory, Robert Wayne 商品類別： Other 商品規格： 9p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
In order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers'' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and interviews are introduced as practical ways to gather qualitative data. Finally, several Design Thinking tools are recommended to synthesize the gathered data.
涵蓋領域：
Customer relations;Design thinking;Products
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