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> Hailing a New Era: Haier in Japan (A)

商品編號: IES340
出版日期: 2012/11/22
作者姓名:
Sanchez-Runde Sanchez, Carlos;Lee, Yih-teen;Reiche, Sebastian;Chen, Yen-Tung;Kotake, Yuki
商品類別: General management
商品規格: 17p

再版日期: 2013/02/01
地域: China;Japan
產業: Manufacturing
個案年度: -  

 


商品敘述:

Founded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries.Since 2006, Haier has aggressively expanded its international presence, aiming to turn each localized brand into a mainstream product in its respective market. In line with this strategy, in January 2012 Haier acquired the home appliances business of its long-term partner Sanyo both in Japan and in Southeast Asia, directly challenging dominant market players such as Panasonic, Sharp and Mitsubishi.In addition to addressing potential cultural differences between China and Japan and retaining former Sanyo employees after the acquisition, Haier needed to instill its new management system that CEO Zhang put in place in 2007. Haier had always promoted a performance-driven culture emphasizing individual responsibility and meritocracy.Recently, Haier developed a management system consisting of an inverted organizational triangle with self-managed units. This structure put employees in direct contact with clients and empowered them to take initiative to serve the market instead of responding to orders from a boss. Furthermore, if their performance was superior, young talent could be readily promoted to higher positions than longer-tenured colleagues. However, Haier faced the challenge of this system being at odds with the Japanese tradition of equality, seniority and lifelong employment. Therefore, Japanese workers had difficulty not only understanding but also implementing this innovative system.


涵蓋領域:

Leadership;Human resource management;Cross cultural relations;Organizational change;Mergers & acquisitions


相關資料:

Supplement, (IES341), 2p, by Carlos Sanchez-Runde Sanchez, Yih-teen Lee, Sebastian Reiche, Yen-Tung Chen, Yuki Kotake;
Case Teaching Note, (IES342), 9p, by Carlos Sanchez-Runde Sanchez, Yih-teen Lee, Sebastian Reiche