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商品編號： HK1007 出版日期： 2013/07/02 作者姓名： Farhoomand, Ali;Yiu, Elsha 商品類別： General management 商品規格： 25p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Samsung Electronics'' ambition to go beyond a household brand to become a premium life-style brand through its range of smartphones offers insights into the concept of dynamic capabilities, which drives the management team to stay on course to achieve predictable results. The case illustrates the growth trajectory of a company which has reached a point where growth sustainability becomes a question at the heart of its strategic management.
涵蓋領域：
Dynamic capabilities;Global learning;Management by objectives;Strategy;Smartphones
相關資料：
Case Teaching Note, (HK1008), 12p, by Ali Farhoomand, Elsha Yiu
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