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商品編號： F2302B 出版日期： 2023/03/01 作者姓名： Meeker, Amy 商品類別： Marketing 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
A new series of studies shows that cat owners are drawn to products that reduce risk and prevent problems, while dog owners prefer products that promise gains. That has implications for the messages marketers craft and even for policy makers trying to influence consumer behavior.
涵蓋領域：
Marketing;Market research;Consumer behavior
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