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商品編號： CU401 出版日期： 2024/11/21 作者姓名： Morais, Robert J.;Jedidi, Kamel 商品類別： Marketing 商品規格： 9p 再版日期： 地域： United States 產業： Food and beverage sector 個案年度： -
商品敘述：
This case describes how Freshpet dog food needed to identify a new brand positioning to invigorate its marketing and fielded two phases of essentially competitive qualitative marketing research: (1) psychologically oriented focus groups and (2) anthropologically informed ethnographies. This unconventional research approach fostered innovative thinking for brand re-invention.
涵蓋領域：
Market research
相關資料：
, (CU402), p, by Robert J. Morais, Kamel Jedidi
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