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商品編號： CU20 出版日期： 2015/08/04 作者姓名： Oberholzer-Gee, Felix;Meier, Stephan 商品類別： Other 商品規格： 26p 再版日期： 2024/08/27 地域： United States 產業： Department stores;Retail and consumer goods 個案年度： -
商品敘述：
In early 2020 Walmart Stores, Inc., the world''s largest retailer, faced several strategic challenges. The company had just been ranked number one on the Fortune 500 list, but its growth rate lagged its competition. International expansion had turned out to yield uneven results, and Walmart lagged in online sales. To foster continued growth, the company was considering a strategic shift: looking outside the store''s traditional customer base to attract more upscale consumers. Walmart''s past efforts to move upscale had not been successful. What are the strategic risks and benefits of the company''s latest efforts to improve sales?
涵蓋領域：
Competitive advantage;Diversification;Financial statements;Growth strategy;Market segmentation;Marketing management;Product management
相關資料：
, (CU21), 13p, by Felix Oberholzer-Gee
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