[ Tips ] 一分鐘使用導覽
商品編號： CU181 出版日期： 2017/04/28 作者姓名： Jerath, Kinshuk 商品類別： Marketing 商品規格： 5p 再版日期： 地域： United States;North America 產業： 個案年度： -
商品敘述：
This case scenario is based on a real company (with name disguised and artificial but representative data) that uses search engine advertising, running paid search ads on the two major search engines, Google and Bing. Students are presented with weekly traffic data for both Google and Bing and are asked to perform an ROI analysis for the company. Solution Notes are available for both student and instructor use for this case.
涵蓋領域：
Digital marketing;Advertising strategy;Marketing management;Advertising campaigns;Quantitative analysis;Return on investment
相關資料：
Case Teaching Note, (CU182), 3p, by Kinshuk Jerath;Spreadsheet Supplement, (CU183), 0p, by Kinshuk Jerath;Spreadsheet Supplement, (CU188), 0p, by Kinshuk Jerath
哪些人也有訂購？