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商品編號： CMR545 出版日期： 2013/08/01 作者姓名： Henkel, Joachim;Baldwin, Carliss Y.;Shih, Willy 商品類別： General management 商品規格： 18p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, this article introduces the concept of ""IP modularity,"" which seeks to protect and capture value from intellectual property. The article defines what it means for a system to be ""IP-modular,"" illustrates the application of this concept in a number of practical situations, and presents a comprehensive framework that can be used to design and evaluate value capture strategies for modular systems.
涵蓋領域：
Open innovation;Intellectual property;Innovation;Outsourcing;Modularity;Value creation
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