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商品編號： CB0390 出版日期： 2026/03/19 作者姓名： Rui, Meng;Wang, Chu 商品類別： Finance 商品規格： 2p 再版日期： 地域： China;Macau SAR 產業： Financial service sector;Fintech industry 個案年度： -
商品敘述：
Supplement to ""Micro Connect (A): Connecting Small Business to Global Capital"". Case B describes the Bellwether Program, Micro Connect''s first transitional initiative after introducing the MCEX Market Accepted Protocol (MAP). The plan deployed business development teams to co-invest in new ventures, educate the market, and attract new investors. Yet as Micro Connect moved from direct investment to platform building, much of its initial workforce became redundant, leading to layoffs. With the Bellwether Program underway amid reductions, concerns mounted. How should Micro Connect continue its transformation?
涵蓋領域：
Business models;Capital investments;Corporate finance;Equity financing;Fintech;Innovation
相關資料：
, (CB0392), p, by Meng Rui, Chu Wang
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