商品敘述：

Managers must navigate many goals while guiding their businesses, including sustaining high financial performance, being sensitive to the environment, taking care of employees and customers, being fair with suppliers, and giving back to the communities in which they operate. Rather than just one aspect being the key to sustainable business success, it is the efficiency and effectiveness of a business''s whole value-creating system that determines its long-term performance. This text uses systems theory to combine the best ideas about sustaining high performance from economics, the resource-based perspective, and stakeholder theory. Tools are offered for analyzing a company''s value creation system; the information gained from this analysis can be used to create winning strategies that lead to the creation of additional stakeholder value and high long-term financial performance. Ultimately, this book offers a succinct yet complete guide for strategic management. Chapter 3 examines strategic direction, which is composed of an organization''s mission, vision, core values, and business model. A mission communicates a business''s ideals as well as a sense of direction and purpose to internal and external stakeholders; it also guides managers in making decisions. A vision is a forward-looking view of what an organization wants to become. Core values outline what matters when making decisions and what should be rewarded and reinforced, helping companies manage ethical dilemmas. Business models have five main elements: the market segments a firm wants to serve, how assets are used, a value proposition, how value is captured, and a growth strategy. Differentiation strategy, low-cost leadership strategy, and best value strategy are discussed. Businesses in international markets and how they can effectively grow are also explored.

涵蓋領域：

Strategy management;Systems theory;Value creation;Value capture;Growth strategy;Mission statements

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