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Mendonca, Valerie;Karna, Amit;Mukherjee, Saral
This case describes the entrepreneurial journey of two college friends - Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and make transactions. Case A outlines their journey until the launch, where they faced the dilemma of choosing between a B2B and a B2C business model. Case B outlines their struggles in launching a B2C product and eventual shutdown of the venture. The key objective of this case is to understand the business formation stage of a college start-up, and how they arrived at opportunity identification. The case is aimed at enabling classroom discussions on the role of trust in platform businesses and how regulations - or lack thereof - can shape the destiny of new ventures.
Entrepreneurship;Fintech;Scaling entrepreneurial ventures;Strategy management
, (A00342), p, by Amit Karna, Saral Mukherjee, Valerie Mendonca