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商品編號： 93309 出版日期： 1993/05/01 作者姓名： Moore, James F. 商品類別： Other 商品規格： 12p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
The author sets up a new metaphor for competition drawn from the study of biology and social systems. He suggests that a company be viewed not as a member of a single industry but as part of a business ecosystem that crosses a variety of industries. In a business ecosystem, companies "co-evolve" around a new innovation, working cooperatively and competitively to support new products and satisfy customer needs. In a large business environment, several ecosystems may vie for survival and dominance. In fact, it''s largely competition among business ecosystems, not individual companies, that''s fueling today''s industrial transformation. Managers can''t afford to ignore the birth of new ecosystems or the competition among those that already exist. McKinsey Award Winner.
涵蓋領域：
Competitive forces;Competitive strategy;Corporate strategy;Innovation;Strategic analysis
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