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商品編號： 90603 出版日期： 1990/11/01 作者姓名： Clark, Kim B.;Fujimoto, Takahiro 商品類別： Marketing 商品規格： 10p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Products with integrity perform superbly, provide good value, and satisfy customer''s expectations in every respect, including such intangibles as their look and feel. The most successful development organizations appoint a ""heavyweight"" product manager to guide the creation of a strong product concept. This person ensures that a product concept both satisfies potential customers'' wants and needs and is completely embodied in a product''s details.
涵蓋領域：
Product management;Product introduction
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