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商品編號： 901A13 出版日期： 2001/10/29 作者姓名： Fisher, Robert J.;Ryans, Adrian B. 商品類別： Marketing 商品規格： 16p 再版日期： 2009/12/04 地域： Canada 產業： Medical equipment and devices 個案年度： 1998 - 1998
商品敘述：
Nintendo Co. Ltd. is a worldwide leader in the retail video game industry. In 1998, the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo''s most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit.
涵蓋領域：
Marketing management;Marketing strategy;Product launches
相關資料：
, (801A13), 12p, by Robert J. Fisher, Adrian B. Ryans
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