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商品編號： 90103 出版日期： 1990/01/01 作者姓名： Barabba, Vincent P. 商品類別： Marketing 商品規格： 9p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
From the head of market research at GM comes a guide, in the form of a series of foldout tables, to help managers determine the dimensions of the task, resources needed, data required, and other key elements. The research effort comprises five major stages: assess the market information needs; measure the market place; store, retrieve, and display the data; describe and analyze market information; and evaluate the research and assess its usefulness. Augmenting the tables are a glossary of technical terms and a list of references.
涵蓋領域：
Market research;Marketing management
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