[ Tips ] 一分鐘使用導覽
商品編號： 9-910-409 出版日期： 2010/02/17 作者姓名： Abrami, Regina;Manty, Tracy Yuen 商品類別： Other 商品規格： 25p 再版日期： 地域： China 產業： Pharmaceuticals 個案年度： 2004 - 2007
商品敘述：
On July 5, 2004, Pfizer''s China team received disappointing news. China''s patent review board just invalidated the company''s existing patent on one of its most successful drugs, Viagra. Making matters worse, a Guangdong-based pharmaceutical company laid claim to Viagra''s street name ""Wei Ge"" (Great Brother), arguing that the term was not a well-known trademark in China. With two lawsuits related to intellectual property rights now pending in China, Pfizer wondered whether trade politics or the rule of law would prevail.
涵蓋領域：
Laws & regulations;Business & government relations;Trade;International relations;Patents;Trademarks;Litigation;Intellectual property rights
相關資料：
哪些人也有訂購？