[ Tips ] 一分鐘使用導覽
商品編號： 9-907-801 出版日期： 2007/03/12 作者姓名： Bartlett, Christopher A. 商品類別： Other 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Video interviews with case protagonist Maryanne Barner and CEO Anders Dahlvig provide personal reflection on case issues and details of management decisions on key challenges posed in the case. The video is divided into segments that can be used sequentially throughout the class discussion as described in the teaching note. There is also a concluding section that can be used as a case summary where the interviewees reflect on the key lessons for IKEA and for themselves personally.
涵蓋領域：
Business ethics;Business growth;Corporate social responsibility;Crisis management;Developing countries;Hiring & employment;International management;International operations;Outsourcing;Publicity;Social responsibility;Suppliers;Values
相關資料：
Case Teaching Note, (5-907-407), 18p, by Christopher A. Bartlett
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