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商品編號： 9-907-011 出版日期： 2007/01/16 作者姓名： Sebenius, James K.;Knebel, Ellen 商品類別： Other 商品規格： 8p 再版日期： 地域： United States 產業： Retail trade 個案年度： 1980 - 1989
商品敘述：
Describes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G''s Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons learned from early efforts to help P&G and Wal-Mart forge a more integrated supplier-retailer partnership.
涵蓋領域：
Conflict resolution;Supply chain management;Suppliers;Alternative dispute resolution;Negotiation
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