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商品編號： 9-901-022 出版日期： 2001/02/01 作者姓名： Rayport, Jeffrey;Louie, Dickson L. 商品類別： Service management 商品規格： 12p 再版日期： 2009/11/20 地域： Washington 產業： Book publishing;E-commerce;Retail trade 個案年度： 1999 - 1999
商品敘述：
At the end of 1999, Amazon.com founder and CEO Jeff Bezos--just named Time Magazine''s Man of the Year--ponders the next moves for his company. Having expanded into numerous categories in 1999, ranging from Z-shops to Auctions to E-cards as well as increasing the number of distribution sites to seven, Amazon.com is quickly transforming itself as an electronic retailer. But does Amazon.com''s strategy make sense? Critics worry that Bezos may be stretching the Amazon.com brand too far instead of focusing on a few retail categories. Bezos sees the opportunity to dominate various retail categories online--leveraging off its base of 16.9 million customers--before the brick-and-mortar retailers do.
涵蓋領域：
Information technology;Service management
相關資料：
Case Teaching Note, (5-901-025), 12p, by Jeffrey Rayport, Dickson L. Louie
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