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商品編號： 9-899-223 出版日期： 1999/03/01 作者姓名： Sebenius, James K.;Nanda, Ashish;Fortgang, Ron S. 商品類別： Other 商品規格： 28p 再版日期： 2001/11/06 地域： United Kingdom 產業： Automotive industry 個案年度： 1979 - 1993
商品敘述：
Faced with vexing financial challenges in 1993, British Aerospace (BAe) is determined to shed its loss-making automaker, Rover. It offers to sell its stake in Rover to Honda, Rover''s partner since 1979, but Honda is reluctant to raise its stake in Rover. Meanwhile, BMW approaches BAe with a confidential bid to buy out Rover. This case places these developments within the context of the history of the British auto industry, Rover''s heritage, evolution of the Honda-Rover partnership, and the rationale for BMW''s interest in Rover. The case series describes subsequent developments.
涵蓋領域：
Negotiation strategies;Cross-cultural business relations;Strategic alliances;Joint ventures;Strategy execution
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