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商品編號： 9-897-168 出版日期： 1997/04/17 作者姓名： Stuart, Harborne W., Jr. 商品類別： Other 商品規格： 14p 再版日期： 地域： 產業： Banking and investment industry 個案年度： -
商品敘述：
Describes the United Kingdom credit card industry in the late 1980s, which was really three businesses: a cashless transaction business for merchants, a cashless transaction business for card holders, and a credit business for card holders. At the time of the case, overall profitability has dropped significantly. Added value analysis is used to identify that one of the three businesses is unlikely to remain profitable (cashless transactions for merchants). With this loss of profitability, the case then considers how to limit the losses in the one business that had already been unprofitable (cashless transactions for card holders). This latter step is a problem in interactive decision theory in which players have different perceptions about the game, and these perceptions, in turn, may be influenced by each other.
涵蓋領域：
Consumer credit;Pricing strategy;Game theory
相關資料：
, (9-897-175), 15p, by Harborne W. Stuart
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