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商品編號： 9-887-506 出版日期： 1986/08/05 作者姓名： Rangan, V. Kasturi 商品類別： Marketing 商品規格： 15 再版日期： 1991/02/28 地域： 產業： Pharmaceuticals 個案年度： -
商品敘述：
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to sell subsidized contraceptives through commercial outlets. This videotape contains a documentary introducing the Bangladesh Social Marketing Project, some family planning commercials, and a film serial.
涵蓋領域：
Distribution planning;Social enterprise;Advertising campaigns;Marketing management;Exchange rates;Developing countries
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