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商品編號： 9-822-074 出版日期： 2022/02/14 作者姓名： Eisenmann, Thomas R.;Hyde, Lindsay N.;Quinn, Tom 商品類別： Entrepreneurship 商品規格： 8p 再版日期： 地域： United States 產業： 個案年度： 2010 - 2020
商品敘述：
This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story. Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail locations in four states. However, some decisions that fueled their rapid growth were double-edged swords, and the couple filed for corporate and personal bankruptcy in 2020. After ruminating on their mistakes, Smith and Cuscuna decided to start another premium ice cream brand, at a much smaller scale, using the lessons they learned in their Ample Hills experience.
涵蓋領域：
Branding;Business expansion;Entrepreneurship;Partnerships;Small and medium-sized enterprises
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